Many managers are sure that the best way to motivate an employee to high results is money reward, bonuses for the result or other "gingerbread". After all, people do work for money, and the practice of "do A and I'll give you B" has become almost a classic of management. It turns out that everything is not so simple. In his provocative bestseller, Daniel Pink convincingly proves that in the information age the motivation system based only on reward for achieving the result has become not just useless, but in some cases directly damages both the employees and the firm. But how then do you motivate the staff to achieve the goals and win the competition? It is necessary to emphasize the natural aspiration of each person for excellence, mastery and independence and hire only those people who have strong internal motivation. It is not as difficult as it may seem, but in the book you will find simple and understandable tools for building a new motivation system. The book will be interesting to managers of organizations of any level, as well as to personnel management specialists.